Color

Color
Color

The world market demand for the coloured broiler exists, because it satisfies the local traditions, it fills the gap for a quality «niche» product. This market continues to grow and will be driven by the requirement for quality, animal welfare and the further development of products with a strong brand name.

Over the last 40 years the coloured genetic lines, today owned by Hubbard, have been bred in France responding to the different world market requirements for this type of product:
  • Different phenotypes
  • Slow growth and differentiated growth
  • Conformation and yield
  • Different regional criteria for quality products
  • Sexability of the product.
Today, Hubbard offers several parent females able to respond to the different market requirements. The JA 57 and P6N, mated with "slow growing" males or "differentiated growth" males fulfil the needs for the French "Label Rouge" or European "Certified" broiler. The Redbro is well known by producers who mostly operate in the live bird market.

Tomorrow, to respond to the demand for a superior quality, the coloured broiler will be adapted to changes in consumption patterns and the increased demand for conformation and meat quality.

Finally, to underline its world leadership in this market, Hubbard has intensified the research and development of its coloured products following the latest trends. The key objective of Hubbard is to bring the "taste with a difference" to more people in the world.