The world market demand for the coloured broiler exists, because it satisfies the local traditions, it fills the gap for a quality «niche» product. This market continues to grow and will be driven by the requirement for quality, animal welfare and the further development of products with a strong brand name.
Over the last 40 years the coloured genetic lines, today owned by Hubbard, have been bred in France responding to the different world market requirements for this type of product:
Tomorrow, to respond to the demand for a superior quality, the coloured broiler will be adapted to changes in consumption patterns and the increased demand for conformation and meat quality.
Finally, to underline its world leadership in this market, Hubbard has intensified the research and development of its coloured products following the latest trends. The key objective of Hubbard is to bring the "taste with a difference" to more people in the world.