Campinas, SP, Brazil – Hubbard® recently joined poultry producers and industry experts at the XXII FENAVI Congress. Held Sept. 1-3 at the Centro de Eventos Valle del Pacífico in Cali, Colombia, the Congress offered Hubbard an opportunity to hear firsthand about the priorities of broiler producers in the region and take part in discussions on innovations, current challenges and the future of poultry production.
The exchange highlighted the importance of continued progress in bird welfare, sustainability and responsible poultry production as producers adapt to evolving needs and conditions in Colombia and throughout Latin America.
Hubbard Efficiency Plus is key to conversations on efficient, sustainable broiler production to feed a growing population
A balanced approach to efficiency
The Hubbard Efficiency Plus was an important part of the conversation. The broiler breeder combines reproductive performance with broiler efficiency, robustness and liveability, characteristics that can contribute to healthy chickens under the diverse production conditions found throughout the region.
“Poultry producers throughout Latin America are continually looking for ways to care for their chickens while using resources responsibly and producing the high-quality chicken consumers value,” said Mark Barnes, General Manager of Hubbard LLC. “Hubbard Efficiency Plus is designed with that balance in mind, bringing together characteristics that matter throughout the production chain.”
Contributing to global food security
Chicken is a nutritious, affordable and popular source of animal protein, giving the poultry industry an important role in meeting the nutritional needs of a growing population.
“We appreciated the opportunity at FENAVI to spend time with producers and industry experts, hear different perspectives and better understand what matters to the region’s poultry community,” Barnes added. “Ultimately, we all want to care for our birds, produce food responsibly and help make nutritious chicken available to families in Latin America and around the world.”
For more information, please contact communication@hubbardbreeders.com.