Free Range Concepts

HUBBARD PREMIUM

The European Marketing Standards defines legal requirements for chickens marketed as free range. This includes different categories including free range or traditional free range production. The same regulations cover other marketing terms including for example Corn Fed. Similar legislation exists in other European countries such as the UK.

 

Free range or pasture production occurs in many other countries outside Europe too including the USA, Asia and Australia where local voluntary or legal requirements may be found.

The EU marketing standards for poultry meat requires producers marketing chickens as Free Range to meet specific criteria according to including using approved slower growing breeds that are reared for a minimum age of 56 days + maximum stocking density of 13 birds/m² and less than 27.5 kg/m².

Traditional Free Range requires broilers to be grown to at least 81 days with many other specific production requirements.

Hubbard has been present in many free range chicken markets since their inception. We have a wide range of breeds adapted to free range conditions to suit different market requirements for age, target weight and feather colour if required. JA757 and JACY57 are popular choices for these markets in Europe.

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