Label Rouge Concepts

HUBBARD PREMIUM

The Label Rouge Concept for broilers refers to 5 main principles:

  • Robust breeds, selected for their slow growth, their excellent meat and the way they adapt to free-range breeding methods.
  • Free-range or total freedom traditional poultry farming methods, the birds are reared in little flocks and given plenty of space, grass and shade.
  • 100% plant-based animal feeds, mainly cereals (70 to 75% minimum content depending on the breed), with extra protein supplements (peas, soybeans, etc.).
  • The chickens are reared for a longer period (about twice as long as a conventional broiler), which means that its meat is much firmer and tastier.
  • Safer health and hygiene standards, systematic inspections at all stages of production.

With the Hubbard S757N, I657, G657N, S86, Hubbard continues a decades-long tradition of marketing specific breeds for Label Rouge, whether yellow, white or black plumage, naked neck or feathered neck.

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