Hubbard in line with Labels and Markets


Hubbard offers a huge range of alternative products targeted for different growth levels, which provide a large range of breed crosses.

You will find here some of the specific markets and labels where Hubbard's alternative products are successfully expressed:


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Label Rougelabel-Label-Rouge

  • French application only (get more information visiting the Label Rouge site: Poultry Label Rouge)
  • Label Rouge certification was launched in 1961 by the French Government
  • Creation of the Synalaf in 1967, French Association for the Poultry Labels (Syndicat National des Labels Avicoles de France)
  • Continuous progress of the Label Rouge certifications:
    • 90.2 millions of chickens in 2013
    • 94.4 millions of chickens in 2017
Designation Label Rouge
Breed slow growing female
*slow growing male
Stocking density < or = 11 birds /m² / < 1 sq fr per bird
Prod max 25 kg/m2 / 593 lbs/ft²
Max farm size 1600 m² / 17 222 ft²
Max barn size 400 m² / 4305 ft²
Max pen size 4400 birds per flock
Min age 81 days minimum
Light Natural light
Outdoor 2 m² minimum or 21.5 ft² / bird from 6 weeks

100% vegetables, minerals, vitamins, > or = 75% cereals


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  • European regulation: n° 834/2007 and n° 889/2008.
  • Production in France: 7 000 T/year
  • USA: To sell chicken labeled "organic," growers must comply with the USDA National Organic Program (NOP).
Designation Organic
Breed slow growing female
Stocking density < 10 birds / sqm / < 1 sq ft per bird
Prod max 25 kg / m2 or 593 lbs / ft2
Max farm size 1600 m2 / 17222 ft2
Max barn size 480 m2 / 5166 ft2
Max pen size 4 800
Min age 56 days or more
Light Natural light
Outdoor 4 m2 or 43 ft2 / bird from 66% of the life

Vegetal and mineral
> 95 % organic origin
No coccidiosats
No growth promoter
No synthetic AA


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free-range-logo-1024x999Free Range and Traditional Free Range

  • Free Range is a European Certification
  • Traditional Free Range is similar to Label Rouge
Designation Free Range Traditional Free Range
Breed No recommendation Slow growing female
* slow growing male
Stocking density < 13 birds /m2 / < 0.80 sq ft per bird < 12 birds /m2 / < 0.90 sq ft per bird
Prod max 27.5 kg /
61 lbs / ft2
25 kg /
55 lbs / ft2
Max farm size No limit No limit
Max barn size No limit No limit
Max pen size No limit 4800 birds
Min Age 56 days 81 days
Light Natural light Natural light
Outdoor 1m2 or 11 ft2 / bird 2m2 or 22ft2 / bird
Feed 70% cereals 70% cereals



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Fermier / Backyard type

  • This "Fermier" type of production is a world designation
  • There is no standards as such
  • This type of farming is of local tradition and produced with local male's crosses such as Sumatra, Asyl, Shamo and other types of local males
  • Usually the products are sold to consumers through direct market.

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Freedom-FoodsFreedom Food

  • Freedom Food is the RSPCA's farm assurance and food labelling scheme, created in 1994 in United Kingdom. Freedom Food label ensure of the respect of farms to strict RSPCA welfare standards, launched in 1996.
  • Specifications:
    • The welfare of a breed is assessed according to the RSPCA Broiler Welfare Assessment Protocol. The JA757 is the benchmark used in these trials.
    • Can be used for Indoor, Free Range and Organic.
    • Indoor with enriched environment: Objective of 2.2 Kg / 4.85 lbs with 1.95 FCR.
Designation RSCPA : Freedom Food Indoor
Breed slow growing female
Stocking density < 15 birds /m2 / < 0.70 sq ft per bird
Prod max 30 kg / m2 or 66 lbs / ft2
Max farm size No limit
Max barn size No limit
Max pen size 30,000 indoor and 15,000 Free Range
Min age No limit
Light 20 lux min (2 ft candle) and natural light
Outdoor No
Feed Close to "Conventional" feed

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One star / Two star2sterrenBeter%20leven%20logo

  • This label was introduced by the Animal Welfare Association in the Netherlands. "Beter Leven" wants the best welfare for broilers and uses a 3-star system:
  • Enriched environment (perches, straw balls...), 56-d as minimum age and lower density plus winter garden (1-star) or Free range (2-stars)
  • 3-Stars = Organic
Designation 1-Star 2-Star
Breed slow growing slow growing
Stocking density < 12 birds /m2 / < 0.90 sq ft per bird < 13 birds /m2 / < 0.80 sq ft per bird
Prod max 25 kg /
55 lbs / ft2
25 kg /
55 lbs / ft2
Max farm size No limit No limit
Max barn size No limit No limit
Max pen size No limit No limit
Min Age 56 days 56 days
Light Natural light min 20 lux (2 ft candles)
and 8 hours night min
Natural light min 20 lux (2 ft candles) 
and 8 hours night min
Outdoor Wintergarden-system Outdoor min 8 hours

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Chicken of Tomorrow

  • Agreement for all fresh broiler meat sold in the supermarkets = ±2.5 M broiler/week = about 25-30% of the total production volume in NL
  • Use of slow growing breed from 2015 (max. 50g or 0.11lb/d) with at least the breederfemale or the breeder male
  • Lower footpad lesions
  • Use of RTRS soya
  • Reduction of ammonia and dust emissions
  • Use of green electricity and gas (from 2020)
  • Use of European protein, in case more sustainable
Designation Chicken of tomorrow
Breed slow growing
Stocking density < 19 birds /m2 / < 0.57 sq ft per bird
Prod max 38 kg /
87,77 lbs / ft2
Max farm size No limit
Max barn size No limit
Max pen size No limit
Max ADG 50g or 0.11 lb/day
Light 6 hours night min.
Outdoor No
Feed Max 17.0 animals day doses per year (antibiotics) + bales of straw + grain

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  • CQC is a French certification (Critères Qualité Certifiés) (Certified Quality Criterias)
  • The first « Certified » broiler was introduced by Duc in 1991
  • Production in France: 75 000 T per year
Designation Certified
Breed slow growing female
*conventional male
Stocking density < 18 birds /m2 / < 0.60 sq ft per bird
Prod max 33, 39 or 42 kg /
73, 86 or 93 lbs
Max farm size No limit
Max barn size No limit
Max pen size No limit
Min age 56 days
Light Eu rules
Outdoor No
Feed Vegetable (56% minimum of cereals) and minerals
No growth promotor

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Premium brand

What are the advantages of a Premium brand?

  • Flagship product
  • A valued image
  • Differentiate yourself from competitors
Criteria Quality Image Remarks
Breed +++ ++ Traceability,
Age +++ + Differenciation, Taste,
Farm ++ ++ Welfare,
Feed +++ ++ Traceability, Security,
Slaughterhouse +++ + Reliability, Quality process,
Traceability + +++ Security, Identity, Control
Consumer information   +++ Innovation, Brand, Identity


Some firms around the world take this way: UK. Hungary, Italy, Germany, NL...

amadori                        mastergoof                              privathof

  • Usually the Premium product is issued of the crossing of an alternative breed for the female with a fast growth male



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